Readers are the best customers
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Salut ——> I was out for one of my long walks this morning. Here on the Med, it’s still as hot and sweaty as a sack of balls in a steamy sauna. So, it’s best to get out into the world early. Take a dip in the sea on the way back. Some days I like to listen to music. Some days I’ll chuck on a podcast. And other days I raw-dog it and go no headphones. No matter which one, I still have apple notes ready to jot down any brain fart that wafts into my mind. This morning was a podcast morning. Ian Stanley interviewing Russell Brunson. And good old Rusty dropped a killer line: “People who read books are the best customers. They have the most success… people who come through books stick longer.” I’d heard from my mate Moon, that Bezos first sold books when he started Amazon for a similar reason. Book buyers correlated with better incomes. I’m also guessing readers are less dumb. And dumb people make annoying customers. If you don’t believe me, try working somewhere customer facing for a couple of weeks. sling sling AIDAN100 |
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