Salut ——>

I was pan frying some burgers in coconut oil. Creedence Clear Water Revival were busting out Born on the Bayou from my speakers. A dash of oil spat out of the pan and burnt me on the arm. And in that moment of (slightly moderate) pain an idea bubbled up into my consciousness.

Write a blog on “useful info guys” vs “interesting guys”.

I left the burgers to fend for themselves and quick-smart grabbed a pen and jotted down the thought in a notebook. I’m always paranoid that if I don’t write down the idea then I lose it.

So, what’s a “useful info guy?”

Well, perhaps what I wrote down in my my note is the best way to explain.

“Do the Asian dude from twitter. Compare to (Ben) Settle.”

Now, I think Mark AKA “the Asian dude from twitter” has useful info. It’s why I follow him. I’ve even written about him in an earlier blog.

But who is he?

I went through a lot more posts than I shared above. He runs an agency and that’s about all the personal details he shares.

He has loads of “useful info” but he’s not memorable.

To get those screenshots, I had to scroll through all the people I followed as I couldn’t even remember his name.

Compare…

I know that Ben Settle has invested in his local newspaper in Oregon. As in he became a part owner of the local rag. I know he did it to promote more freedom favouring political candidates in elections. And to take on the “most corrupt political machine in the country.”

I know this because it’s in his content.

It’s risky. It’ll turn people off. But it’s personal and it’s interesting.

And he’ll never just be “Asian dude from Twitter”.

sling sling

AIDAN100